LAN Party -
A Razer Experience
Fall 2024
Envisioning the future of retail, this project reimagines the shopping experience through the lens of Razer, a leading gaming technology brand. Designed as an immersive Gaming Café within Woodward Corners—a bustling shopping center adjacent to Royal Oak Beaumont (now Corewell Health) in Royal Oak, MI—the space offers a one-of-a-kind destination for gaming enthusiasts. Every material and finish was thoughtfully selected to reflect Razer’s bold aesthetic while staying true to the brand’s commitment to sustainability, creating an environment that fully immerses consumers in the world of gaming.